LEGOLAND Dubai Resort is the only LEGOLAND Resort in the Middle East, home to two theme parks (LEGOLAND Dubai and LEGOLAND Water Park) and a fully themed hotel - all built on the belief that learning through play is one of the most powerful ways to create lasting memories for families.

As Marketing Performance & CRM Specialist you will sit at the heart of how we connect with guests, grow our visitation, and build loyalty through data led decision making and best in class campaign execution.

You will manage performance reporting across digital and CRM channels, guide commercial strategy through insight, and help shape the way we talk to our guests - especially our Annual Pass Holders, day visitors, and holidaymakers.

We're looking for someone who is analytical but creative, detail oriented but commercially driven, and above all, energetic, collaborative, and ready to go the extra mile to make a difference.

Key Responsibilities 1. Marketing Performance & Digital Analytics

• Own end to end performance tracking for digital marketing campaigns and always on activity
• Liaise with media agencies to evaluate ROAS, traffic quality, and conversion rates
• Create and manage dashboards to monitor visitation, channel performance, campaign impact, and promotional ROI
• Optimize digital funnels across the resort website and partner sites to reduce drop off and improve conversion
• Support the sales and marketing leadership team with regular trading insights and commercial updates

2. CRM & Guest Lifecycle Communications

• Develop and deliver segmented guest communication journeys to drive acquisition, engagement, and retention
• Manage direct communications including promotions, birthday greetings, renewal prompts, and automated journeys
• Process guest datasets (including raw Excel files) from internal and external sources to support campaign delivery
• Oversee platform usage and coordination (e.g. CRM, Salesforce Marketing Cloud, or equivalent), ensuring alignment with data privacy protocols
• Support implementation of partner campaigns with TripAdvisor, Hays, MakeMyTrip, Koddi, Sojern, and others
• Manage upsell experiences and content on affiliate and partner platforms such as Booking Whizz
• Ensure data capture and performance from these campaigns is tracked and incorporated into overall marketing analysis

4. Insight Driven Planning & Optimization

• Analyze visitor behaviour using NPS data, feedback, guest services reports, and sales trends
• Inform planning for events, tactical campaigns, and pricing offers using actionable data
• Coordinate with Finance and Commercial teams to connect performance to visitation, RPC, and total revenue
• Highlight learnings from campaigns to continuously improve creative, targeting, and spend efficiency

5. Website, Booking & Digital Experience Management

• Oversee content accuracy, merchandising, and user experience across the LEGOLAND Dubai Resort website and booking engine
• Ensure tagging, tracking, and analytics are correctly implemented across all digital platforms to enable accurate performance measurement and funnel optimisation
• Coordinate with internal and external teams to ensure offers, promotions, and product descriptions are consistent, on brand, and aligned with campaign objectives
• Manage delivery of upsell and cross sell opportunities through tools and integrations including Salesforce Marketing Cloud, Booking Whizz, and other resort digital platforms
• Collaborate with the Digital and IT teams to maintain site integrity, resolve issues, and enhance the end to end guest experience across multiple domains and devices

6. Internal Collaboration & Delivery

• Act as the bridge between Marketing, Sales, Digital, and Finance when it comes to data and performance
• Ensure clean, accurate, and timely reporting for key meetings (including SLT and forecasting)
• Proactively flag performance risks and opportunities and follow through with recommended actions

Experience & Skills

• Minimum 5 years of experience in digital marketing, data analytics, CRM, or marketing performance roles
• Hands on knowledge of digital channels and marketing platforms, including CRM tools like Salesforce Marketing Cloud or equivalent
• Advanced Excel and data manipulation skills; familiarity with BI tools a plus
• Strong attention to detail and experience working in performance led teams or organisations
• Able to translate complex data into simple, actionable insights

Mindset & Culture Fit

• Positive, energetic, and collaborative
• Thrives in a fast paced, guest facing business where no two days are the same
• Curious, solutions focused, and eager to continuously improve and innovate
• Comfortable juggling tasks, shifting priorities, and working across multiple stakeholders and teams
• Passionate about building memorable guest experiences through smarter marketing

Why Join LEGOLAND Dubai Resort?

• We're the only LEGOLAND Resort in the Middle East, offering an experience like no other
• One themed hotel, fully designed with kids in mind
• A team united by creativity, energy, and a shared mission to bring joy to families through play, discovery, and imagination
• In this role, you will directly impact how we grow, connect with guests, and deliver fun - all through insight, data, and creativity. If that sounds like your kind of role, we would love to hear from you.

Seniority level

Mid Senior level

Employment type

Full time

Job function

Marketing

Industries

Hotels and Motels, Amusement Parks and Arcades