Overview

This role is conducted within the vision, mission, and strategic plan of the Insurance Authority. Reporting to the Director of Strategic Communication, the Senior Expert provides high-level leadership in shaping insight-driven messaging that translates complex policy and market intelligence into unified narratives safeguarding and advancing the Authority's reputation. The role leads the design of evidence-based communication strategies, oversees execution across multiple channels, and ensures rigorous standards of accuracy, cultural relevance, and brand integrity. By guiding advisors and specialists, embedding data-led performance practices, and fostering innovation, the Senior Expert strengthens institutional credibility, stakeholder trust, and strategic influence in the marketplace.

Responsibilities

• Lead the development and periodic enhancement of enterprise-wide strategic communication frameworks, ensuring full alignment with corporate vision, policy mandates, and stakeholder expectations.
• Design audience-segmentation methodologies and message architectures that guide all outgoing narratives and safeguard brand consistency.
• Conduct deep-dive research, sentiment analysis, and environmental scanning to identify emerging issues, opportunities, and risks affecting the Authority's public image.
• Advise the Director and cross-functional leaders on evidence-based communication strategies, providing clear recommendations and mitigation plans.
• Craft high-impact key messages, speeches, op-eds, and thought-leadership pieces that articulate complex policy positions in accessible language.
• Mentor Specialists and Experts on storytelling techniques, data visualization standards, and plain-language writing to elevate the overall quality of deliverables.
• Cultivate productive relationships with priority external stakeholders including media editors, governmental peers, and industry bodies, to amplify Authority viewpoints and secure balanced coverage.
• Coordinate with Legal, Policy, and Program teams to ensure communication output accurately reflects regulatory requirements and project milestones.
• Define KPIs, dashboards, and evaluation methodologies that measure the effectiveness of campaigns, channels, and partnerships.
• Analyze performance data, derive insights, and champion iterative improvements that increase audience reach, engagement, and sentiment scores.
• Serve as a subject-matter expert during reputation-threatening incidents, preparing holding statements, Q&As, and decision-support briefs within stringent timeframes.
• Maintain scenario-based playbooks and train internal spokespeople on crisis-response protocols to ensure organizational readiness.
• Perform other job duties as assigned.

Core competencies

• Ethics & Integrity (Beginner)
• Effective Communication (Intermediate)
• Collaboration & Horizontality (Beginner)
• Personal Competence (Beginner)
• Analysis and Problem Solving (Intermediate)
• Strategic Communication (Intermediate)
• Stakeholder Engagement (Intermediate)
• Executive Communications (Intermediate)
• Strategic Narrative (Intermediate)

Job requirements

Educational Qualifications (required)

• Bachelor's Degree in Communication, Public Relations, Business Administration, Journalism, or related field

Certifications (required)

• Relevant Professional Certificate is preferred

Experience

• 6+ years with Bachelor's degree, 4+ years with Master's degree
• 2+ years with PhD

Language

• English (C1), Arabic (C2)

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing and Strategy/Planning
• Industries
• Insurance