Responsible for managing and driving strategic partnerships in both the commercial and sports sectors, aligning these initiatives with the overarching marketing strategy. This role aims to enhance DCTCM's marketing initiatives through partners' ecosystems and platforms, requiring effective market research, innovative partnership models, and active engagement with key stakeholders.

Cultivating and managing strategic partnerships and co-op marketing, by planning, executing, and managing marketing campaigns with seamless execution. Scope and define partnership models, utilizing loyalty programs and innovative collaborations.

Oversee and manage the content portfolio internally, in collaboration with commercial entities, sports organizations, and external partners such as fashion brands and social media platforms.

Driving organizational growth and enhancing brand visibility through effective commercial strategies. Analyzing performance metrics to drive brand awareness and customer engagement.